Marketing Automation vs. CRM Part 2

Winning at the Conversion Quest

Finishing up explaining the 6 functions Marketing Automation can do that CRM can’t, here are the remaining 3:

4. Online Behavior Tracking

Universal HawkeyeThe appropriate tracking codes need to be present on all web pages. Besides having  Web Analytics activated, Marketing Automation platforms use special coding to track online behaviors. For example, Marketo uses munchkin code as part of their lead scoring feature. When you set up your automation software, you’ll modify settings to help you track and score specific web activity.

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Marketing Automation vs. CRM Part 1

Who Wins in the Conversion Quest?

Lego Collectible FigurinesActually they both lose without each other. Many companies that focus on sales for the their bottom line put a lot of time and money in developing a CRM (Customer Relationship Management) platform. Until recently, marketing departments have had little opportunity to really track key measurements and Return on Investment (ROI). Programs like Marketo, Eloqua, and Hubspot can fill that gap.

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Virtual Events: 5 Common Misconceptions

Is a virtual event a webcast or a slightly bigger webcast?

For a virtual event, will I need to create an avatar and move around in strange, computer world?

Starlit Sky EventThese are thoughts that I had before participating in a few virtual events. I am fascinated by virtual events and love learning new information through virtual platforms, especially in the events that are targeted toward event professionals.

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