Winning at the Conversion Quest
Finishing up explaining the 6 functions Marketing Automation can do that CRM can’t, here are the remaining 3:
4. Online Behavior Tracking
The appropriate tracking codes need to be present on all web pages. Besides having Web Analytics activated, Marketing Automation platforms use special coding to track online behaviors. For example, Marketo uses munchkin code as part of their lead scoring feature. When you set up your automation software, you’ll modify settings to help you track and score specific web activity.