Evolving Creativity & Strategic Thinking
In 2012, I was on a plane on my way to a large industry trade show. I spoke briefly to the man sitting next to me who turned out to be in sales for a competing company. When I told him I was a marketer, he said, “Oh, so do you put together the brochures and stuff like that.” I could feel myself getting upset with this man. Instead I calmly replied, “that is a very, very small part of what I do.”