Marketing Communications: Solid experience in managing, executing and measuring marketing campaigns across various mediums including social media that deliver quality results on time. Ability to work collaboratively with global and regional teams.
Marketing Operations & Automation: Familiarity with Marketo, Vertical Response and Oracle CRM. Able to map campaigns through the sales life cycle using demand generation tactics, lead scoring tools, pipeline management systems. Created webinars, customized landing pages and lead capture campaigns, establishing baseline and success metrics for targeting a US audience.
Strategic Analysis: Identify new market opportunities and communication with existing clients using Web 2.0 tools, as well as tapping into secondary research. Integrate findings into campaign planning and update corresponding marketing processes. Increased market share by 300% (1% to 15%) within 12 months.
Energy/Green Industry Knowledge: Experience with traditional and online marketing support campaigns and events related to Greentech Media, Renewable Energy World, and Solar Industry media. Creation of B2B marketing campaigns that support commercial, residential and utility-scale solar installations, as well as vertical markets investing in sustainable business practices.
Measurement & Organizational Skills: 2011 Employee of the Year for instituting new projects that improved customer service and information flow. Administration of 7-figure budgets for a global enterprise. Adept at juggling multiple complex projects with big picture perspective while prioritizing the details. Skilled at communicating with stakeholders while adapting to emerging issues, market opportunities and reporting gaps.
High Tech Marketing: Familiarity with wide range of industries including data storage, disc drives, eCommerce, semiconductor, photovoltaics. Ability to navigate fast-paced environments and ever-changing product mix and revenue initiatives.
Social Media Management: Experience with creating comprehensive social media strategy and tactical content marketing execution (e.g., webinars) and digital advertising. Integrated offline events with social media campaigns, growing prospecting list from 4,200 to over 18,000 within 9 months.