Lead Generation & Martial Arts – Part 1

10 Philosophies for Success

Lead Generation and Martial ArtsThere are many types of martial arts. They all vary in terms of what they do and what they look like. Yet each have values that are fundamental. Martial arts train you to follow these values to experience success.

My family and colleagues all know that one of my passions is Tae Kwon Do — a Korean martial art developed over 2000 years ago for military training. Tae Kwon Do means “the art of kicking, blocking and punching.” Through my training so far, I have learned that it is much more than a physical skill. It’s a way of life.

Viewing Lead Generation through the Martial Arts Lens

As a Tae Kwon Do student, I now see that are several philosophies that apply to business, and specifically to marketing automation and lead generation practices. Here are my favorite top 10.

1. Focus

“To do two things at once is to do neither.” – Pubilius Syrus

In martial arts, it’s important to focus with body and eyes. In setting up a marketing automation campaign, losing focus during the build process can lead to mistakes and large-scale public embarrassment when the campaign goes live. Taking the time to really focus on all the creation steps, the logic and testing of all components is incredibly important.

2. Enthusiasm

” A man can succeed at almost anything for which he has unlimited enthusiasm.” – Charles Schwab

When I go to a Tae Kwon Do class, I am always welcomed by a group of enthusiastic teachers and fellow students. In return I am enthusiastic about being there. Enthusiasm leads to motivation and a desire to do my best. When doing marketing automation, I am enthusiastic about learning as much as I can each day. I’m motivated to improve on what I’ve learned and work with an enthusiastic team.

3. Goal Setting

“What you get by reaching your destination, isn’t nearly as important as what you become by reaching that destination.” – Zig Ziglar

A martial art is typically built upon a system of progressive goals: training and achieving for a series of belt levels. Each belt represents a clear set of milestones one has to work towards. Once you’ve attained proficiency, you move to the next belt level. In lead generation, a department must set goals that are challenging, measurable, and attainable. When developing marketing campaigns, they should ultimately contribute to the company’s success.

4. Cooperation

“Teamwork is the fuel that allows common people to attain uncommon results. ” – Vince Lombardi

Lead Gen and Martial Arts 2As students go through their martial arts path, they must learn to cooperate as a team. You work together to learn new skills. More advanced students help newer students by leading and training. There are opportunities for students to help behind the scenes, allowing others to move forward. In lead generation, a high-functioning department needs strong cooperation between its members. This cooperation also applies to cross-functional departmental interaction. Silo-thinking is counter-productive. Cooperation is required as all departments are interconnected.

5. Self Control

“Anger is only one letter short of danger.” – Anonymous

In martial arts, without self-control, the practice can be dangerous to the student and any training partners. Physical practice is based on the principles such as courtesy, respect and patience. It requires students to develop both emotional and physical restraint. In Marketing Automation, it’s akin to always wanting to add more leads. Self control comes into play as the team must think through the objectives of lead acquisition tempered with the best use of communication. Restraint may be needed, segmenting and nurturing the lead database to deliver better long-term results.

These are the first half of the martial art philosophies that can applied to lead generation. Come back soon for the remaining five.

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