About Me
Motivated and experienced marketing professional, I help companies plan and execute world-class lead generation campaigns. Adept at strategic planning, marketing automation tools (including Marketo, Eloqua, Salesforce.com) and mapping out content to drive qualified leads into closed business. The devil is in the details, especially with regarding to content management and lead generation initiatives. I’m able to think strategically as well as analyze data to see the big picture.
Other specialties include: Lead Scoring, Pipeline Management, Marketing Communications, Content Strategy, Marketing Operations, and Campaign Measurement.
Beth McCullough 